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Effects of media consumption on attitudes towards migration
Novotný, Ondřej ; Linek, Lukáš (advisor) ; Lupač, Petr (referee)
(in English): The diploma thesis deals with the analysis of media effects on attitudes towards migration in the Czech Republic. For this, it uses data from the MEDIAN agency from 2021, which combines a questionnaire panel survey and personalized measurement of media consumption using mobile and computer applications. The work focuses on valence attitude to migration (on a scale of positive/negative) and perceived importance of migration, while testing hypotheses on different media effects according to different types of media and recipient characteristics. The analysis shows that exposure to commercial broadcasting (both directly on migration and news in general) has led to higher chances to have an anti-immigration valence attitude, while watching news on public television has partially led to a positive attitude. It has also been shown that overall TV news had a more negative effect on the valence attitude to migration compared to online media. At the same time, the analysis indicated a possible different effect of commercial media according to political interest. On the contrary, the effect of overall exposure to migration on attitude to migration or perceived importance has not been proven. Conclusions and methodological limitations, as well as recommendations for future research are discussed.

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